Insights > Riveron to Unify Under One Brand, Sunset Conway MacKenzie and Winter Harbor Names

Riveron to Unify Under One Brand, Sunset Conway MacKenzie and Winter Harbor Names

Riveron announced today that it will unify under a single, enterprise-wide brand strategy and retire the Conway MacKenzie and Winter Harbor brands, effective September 1, 2021.

Riveron—a national advisory firm specializing in accounting, finance, technology, and operations—acquired restructuring and turnaround firms Conway MacKenzie in 2019 and Winter Harbor in 2020. Through these acquisitions, Riveron further expanded its strategic, operational, and financial capabilities as well as its geographical footprint. The combined firm now operates in 14 offices nationwide and serves clients in all major markets and industries.

The decision to go to market under the Riveron brand marks a heightened commitment to partnering with management teams and other stakeholders to expand possibilities and elevate performance across the business lifecycle.

“By coming together as one strong, unified brand, we are even better positioned to provide robust solutions that meet our clients’ diverse and evolving needs,” said Riveron CEO Julie Howard. “Going to market as one Riveron means adopting a best-of-each approach that leverages the unique attributes of our legacy parts to provide unparalleled outcomes for our people and clients alike.”

Additional information about the evolution of the growing firm will be shared in the leadup to September.